品牌简介

Benelli 是意大利也是世界上历史最悠久的摩托车制造商之一。公司于1911年成立,历经风雨,即使在战争和经济大萧条期间也从未停止过生产。 Benelli也被认做是世界上最年轻化的摩托车制造商之一。1996年,当Andrea Merloni接手公司后,推出了非常年轻化的形象。年轻的精神-活力、热情和青春是构成公司形象转变的主体,这也可以从公司的雇员平均年龄仅仅为34岁中体现。今天我们可以肯定地说Benelli为摩托车工业带来了创新的气象。 最近的几年中,Benelli推出的新品对摩托车工业的设计风格产生了很大的影响。从受到大量仿效的50mL踏板车“491”到摩托踏板车“666”款式;从“敞棚”踏板车“Adiva”到“Tornado 900 Tre”-一款充满革新的运动摩托车,它所具有的创新和概念不断激发人们的兴趣,其风格和细节在无数的车款中都可以看到。公司的革新和创造精神并不仅体现在车辆功能和外观上,同时还体现在研发和录用青年工程师和设计师上。
2002年,公司制造出一款卓越创新,拥有运动效能的三气缸发动机。这一新款发动机是确保我们摩托车杰出表现的主要元素之一,也是我们所有摩托车产品具有的独一无二的特点。三气缸发动机完全在意大利设计、开发和制造。 目前,Benelli在推出新款摩托车“Naked”后,目标更加明确:扩大产品种类,研发一款“咖啡骑士/街车之王”的公路赛车;继续三气缸发动机的研究和升级,同时又使Benelli保持特质的其它功能和特点。 这就是今天的Benelli,一个具有辉煌的过去和远大的目标、理念和规划的摩托车制造企业。卓越而多元的产品种类,连同Tornado和TNT,展现出一个年轻而经验丰富的团队,勇于打破常规的面貌。这些将会使Benelli重新获得顶级摩托车市场的领导地位。

品牌故事

1911 ~ 1934

六兄弟,一个故事。传说中的六个人成为现实。 1911年春天,丧偶的特蕾莎贝纳利为她的六个儿子朱塞佩,乔瓦尼,菲利波,弗朗切斯科,多梅尼科,安东尼奥等人建立了一个工作坊,确保了稳定的工作。

一开始它只是一个服务车库,那里还有一些汽车和摩托车的备件。但是,六名贝纳利兄弟的野心更为雄心勃勃:制造摩托车。八年后,1919年,第一台发动机出生,二冲程75cc应用于自行车架上,并没有产生令人满意的结果。

1921年12月,第一辆真正的Benelli摩托车出现:“Velomotore”,98cc两冲程轻量级自行车在两款车型中呈现,旅行和运动(125cc),其次在1923年由147 cc版本,Tonino Benelli开始赢得胜利这将使得Pesaro公司在整个欧洲享有声望。

1926年,朱塞佩·本内利(Giuseppe Benelli)设计了一款新型摩托车,一款175cc四冲程发动机自行车,顶级凸轮轴由原来的“四齿轮”指挥,性能等于或高于大排量摩托车,这将导致Tonino Benelli无数胜利,意大利冠军在1927年,1928年,1930年e 1931年。生产增加和销售成功(175cc在不同的模型生产,直到1934年,当500cc和250cc四冲程摩托车被提出)导致工厂扩大,而在1932年,Benelli兄弟在“viale Principe Amedeo”购买了锯木厂Molaroni的凉亭,现在是“viale Mameli”。

两年后,Benelli在1934年推出了两款新型赛车:250双双凸轮和500架。在1940年,Benelli推出了一个500cc的侧阀和一辆非常棒的赛车自行车(一个带双顶置凸轮轴和增压器的四缸,永远不会在轨道上使用),但战争的爆发迫使公司生产只有军事摩托车。

1940 ~ 1950

佩萨罗的公司处于成功的高峰(800名员工在工厂工作),盟军的爆炸和纳粹的干扰使这个大公司变成了一堆瓦砾和空的棚子。

贝纳利的兄弟们并没有失去信心,一旦找回机械和设备,就开始将留在盟军战场大约1000辆主要是英国的军用摩托车转换成为民用自行车。 1947年也是赛季活动恢复的一年。

1948年是Benelli的一个里程碑:该公司雇用了摩托车赛车手达里安·安布罗西尼(Dario Ambrosini),10月14日,Benelli兄弟宣布决定继续生产摩托车。 新的Benelli的运动成功在1950年在安布罗西尼的250年级世界冠军的胜利中达到顶峰。

1950 ~ 1980

四十年代末朱塞佩·本内利因与兄弟不协调的分歧离开了公司,也是Motobi的开始,经典的中小排量二冲程和四冲程蛋形发动机。新销售和竞赛的成功:50年代和60年代超过1000次赛车胜利。

Benelli的制造活动于1951年继续进行,引进了“Leoncino”,当时,Benelli在1953年与赛车手Tartarini一起赢得了第一个“Motogiro d'Italia”,其巨大的商业成功处于顶峰。

佩斯拉公司在1961年庆祝了前50年,次年,为了应对摩托车行业的危机,两个品牌Benelli和Motobi合并成一体。这是英雄时代的Provini e Pasolini,四缸250cc,第二世界冠军在1969年与澳大利亚车手开尔文Carruthers。

多种型号的型号的特点是生产Benelli-Motobi在60年代:从踏板车到“龙卷风”,一个最大的自行车2缸650cc),最后一个原创的Benelli。 1972年,阿根廷企业家亚历杭德罗·德·托马索(Alejandro De Tomaso)收购了该公司。新产品重新扩大了产品系列,展示了多缸摩托车和着名的750cc 6缸(第一台对外发售的6冲程摩托车),并建成了一个新的现代化工厂。

1988 ~ 2015

来自日本的竞争变得越来越激烈, 技术也日趋先进。衰落是缓慢而又不可避免。1988年, 工业大亨 Mr. Selci, Biesse 集团的老板, 从一个不确定的未来挽救了光荣的公司, 并在1989年10月23日购买贝纳利。该公司以模型Devil和Scooty为目标。似乎新的时代已经开始了,但在幸福的第一时刻之后,前景再次变得不确定。

1995年,法布里亚诺的Merloni集团收购了历史品牌的大部分股份。维多利奥的儿子安德烈·梅洛尼(Andrea Merloni)是新公司的领导者,并重新积极地开始滑板车491项目。新的雄心勃勃的项目,摩托车,甚至运动型摩托车:龙卷风900cc三缸,也将在摩托车锦标赛和TnT 1130cc一起竞争。但贝纳利很快又面临新的危机。

2005年12月,Benelli成为Q.J. 。多次获得最佳摩托车出口商的奖项,钱江是位于温岭的公司,每年生产超过1.2万辆汽车和200万台发动机。

约670,000平方米的生产区配备了从德国,意大利和美国进口的精密零件制造机械。
该公司资本7.5亿美元,自1999年以来在中国证券交易所上市,也生产锂电池电动自行车,割草机,高尔夫球车,发电机,水泵等园艺设备。 20%的产品出口到国外,包括美国和欧洲。钱江专注于质量,1997年获得国际认可的ISO 9001认证。

随着新资本的到来,意大利与中国的协同效应,Benelli Q.J.目前正在开展旨在重新推出佩萨罗公司在世界市场上的多个项目。
2011年,Benelli成功举办了第一个百周年纪念活动。


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As a global organization, information we collect may be transferred internationally throughout Benelli's worldwide organization. In addition, we may at times share your information with certain third parties, such as our service providers.

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We use approved Model Contractual Clauses for the international transfer of personal information collected in the European Economic Area and Switzerland. Benelli, as a global company, has a number of legal entities in different jurisdictions which are responsible for the personal information which they collect and which is processed on their behalf. Discover more about Benelli’s global organization.

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If you have any questions regarding the processing of your personal data or you want to exercise any of the following rights, please contact us at privacy@benelli.com:

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If, despite our commitment and efforts to protect your personal data, you believe that your data privacy rights have been violated, we encourage and welcome individuals to come to Benelli first to seek resolution of any complaint. You have the right at all times to register a complaint directly with the relevant supervisory authority or to make a claim against Benelli with a competent court (either in the country where you live, the country where you work or the country where you deem that data privacy law has been infringed).

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